Building a team around first-party data requires a combination of technical expertise, business acumen, and a deep understanding of your organization's objectives. But the reality is that many businesses struggle to unlock customer insight in the first party data they collect.
By re-thinking how we build and maintain our digital experiences we can leverage the repeatability of AI automation for handling certain repetitive or time-consuming tasks; team members can expedite data analysis, gain deeper insights, and make data-driven decisions more effectively, ultimately unlocking the full potential of your first-party data.
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