Omnichannel experiences need an omnichannel data strategy

Traditionally, companies have focused on collecting data from the digital arms of their customer journey. But for marketing and IT to create a fulfilling omnichannel experience, they need access to all omnichannel data.

Read Demystifying Omnichannel Analytics — a Closer Look to learn how to drive customer growth and revenue through an omnichannel analytics strategy.

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What challenges are you facing in Customer Experience Management?

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